Digital media

21 Novembro 2023, 08:00 • Frederico Miguel Santos Caetano

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- Media Buying: negotiation types and metrics

- The role of Attention

- Digital Media: main concepts and media buying

- Viewability and Programmatic Advertising

- SEA fundamentals

Media measurement

20 Novembro 2023, 09:30 • Frederico Miguel Santos Caetano

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- Measurement and monitoring importance

- Relevant media concepts

- Media concept details per platform

Digital media

20 Novembro 2023, 08:00 • Frederico Miguel Santos Caetano

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- Media Buying: negotiation types and metrics

- The role of Attention

- Digital Media: main concepts and media buying

- Viewability and Programmatic Advertising

- SEA fundamentals

Media fundamentals

14 Novembro 2023, 11:00 • Frederico Miguel Santos Caetano

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- Advantages and limitations of each media platform

- Examples of effective media campaigns

- Media campaign orchestration

- The Media Brief elements and construction

Fundamental Decisions

14 Novembro 2023, 09:30 • Frederico Miguel Santos Caetano

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- The role of endorsers in advertising

- Endorsement activation: Key attributes and selection criteria

- Influencer management platforms