Marketing Fundamentals, Environmental Marketing & Ehtics

7 Novembro 2023, 08:00 • Frederico Miguel Santos Caetano

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- Marketing Fundamentals: STP highlights & concerns

- Sustainability & Environmental Mkt Communications: Green Marketing

- Ethical issues and Greenwashing signs

- 5 functions of advertising

Advertising Management, the Creative Brief

6 Novembro 2023, 09:30 • Frederico Miguel Santos Caetano

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- Advertising management: inhouse or agency

- Agency selection process and agency evaluation criteria

- Effective Advertising

- The Creative Brief

- Advertising Stimuli

Marketing Fundamentals, Environmental Marketing & Ehtics

6 Novembro 2023, 08:00 • Frederico Miguel Santos Caetano

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- Marketing Fundamentals: STP highlights & concerns

- Sustainability & Environmental Mkt Communications: Green Marketing

- Ethical issues and Greenwashing signs

- 5 functions of advertising

Fundamental Decisions

31 Outubro 2023, 09:30 • Frederico Miguel Santos Caetano

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- Fundamental Decisions

- Brand Equity framework: concepts and articulation

- Balance between branding and sales activation

- Group project structure and detail

Presentation, Evaluation, Mkt Comms Fundamentals

31 Outubro 2023, 08:00 • Frederico Miguel Santos Caetano

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- Presentation, Bibliography and Evaluation

- Marketing Communications Fundamentals

- The Promotional Mix orchestration

- 5 features of IMC