Fundamental Decisions

30 Outubro 2023, 09:30 • Frederico Miguel Santos Caetano

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- Fundamental Decisions

- Brand Equity framework: concepts and articulation

- Balance between branding and sales activation

- Group project structure and detail

Presentation, Evaluation, Mkt Comms Fundamentals

30 Outubro 2023, 08:00 • Frederico Miguel Santos Caetano

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- Presentation, Bibliography and Evaluation

- Marketing Communications Fundamentals

- The Promotional Mix orchestration

- 5 features of IMC