Advertising Management, the Creative Brief

14 Novembro 2023, 08:00 • Frederico Miguel Santos Caetano

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- Advertising management: inhouse or agency

- Agency selection process and agency evaluation criteria

- Effective Advertising

- The Creative Brief

- Advertising Stimuli

Media fundamentals

13 Novembro 2023, 09:30 • Frederico Miguel Santos Caetano

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- Advantages and limitations of each media platform

- Examples of effective media campaigns

- Media campaign orchestration

- The Media Brief elements and construction

Fundamental Decisions

13 Novembro 2023, 08:00 • Frederico Miguel Santos Caetano

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- The role of endorsers in advertising

- Endorsement activation: Key attributes and selection criteria

- Influencer management platforms

Invited guest

7 Novembro 2023, 09:30 • Frederico Miguel Santos Caetano

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Invited Guest from a Multinational advertising agency presentation about creativity.

Invited Guest

7 Novembro 2023, 09:30 • Frederico Miguel Santos Caetano

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Invited Guest from a Multinational advertising agency presentation about creativity.