.

10 Novembro 2021, 08:00 • Rita Sousa

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Complexity of the household decision making

Household structure

Tradtional and non-traditional family structures

Family life cycle

Decisions and conflict management

.

5 Novembro 2021, 12:30 • Rita Sousa

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Reference groups (power and types)

Aspirational reference groups

Social comparison

Opinion leaders and WoM/recommendation

.

5 Novembro 2021, 11:00 • Rita Sousa

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The new consumer tribes

The fallacy of some strategic marketing beliefs

To segment or not to

Tribes vs micro segments

Tribes and the tribal clover

Tribes characteristics

Tribal marketing implications

.

5 Novembro 2021, 09:30 • Rita Sousa

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Reference groups (power and types)

Aspirational reference groups

Social comparison

Opinion leaders and WoM/recommendation

.

5 Novembro 2021, 08:00 • Rita Sousa

---

The new consumer tribes

The fallacy of some strategic marketing beliefs

To segment or not to

Tribes vs micro segments

Tribes and the tribal clover

Tribes characteristics

Tribal marketing implications