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8 Outubro 2021, 12:30 • Rita Sousa

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Learning concepts and theories

Behavioural theories

Reinforcement calendars

Cognitive learning theories

Information storage and retrieval

Recognition vs Recall

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8 Outubro 2021, 11:00 • Rita Sousa

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Involvement: types and levels

Strategies to increase involvement

The mean-ends chain model

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8 Outubro 2021, 09:30 • Rita Sousa

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Attitudes - concept, theories and role in marketing

Effects hierarchy

Attitude formation and the principle of consistency

Self-perception and social judgement

Persuasion to change attitudes

New media and influence

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8 Outubro 2021, 08:00 • Rita Sousa

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Learning concepts and theories

Behavioural theories

Reinforcement calendars

Cognitive learning theories

Information storage and retrieval

Recognition vs Recall

.

28 Setembro 2021, 12:30 • Rita Sousa

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Involvement: types and levels

Strategies to increase involvement

The mean-ends chain model