Sumários
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20 Setembro 2021, 08:00 • Rita Sousa
Perception and interpretation
The perception process
Sensory systems
Exposure, over exposure and subliminal perception
Perceptual filters and attention
Attention as a trade item
Neuromarketing
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17 Setembro 2021, 09:30 • Rita Sousa
The consumption process
Connection and impacts with Marketing
Consumption society and the meaning of consumption
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17 Setembro 2021, 08:00 • Rita Sousa
Presentation of the chair
Evaluation methods
Program and objectives
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15 Setembro 2021, 09:30 • Rita Sousa
The consumption process
Connection and impacts with Marketing
Consumption society and the meaning of consumption
.
15 Setembro 2021, 08:00 • Rita Sousa
Presentation of the chair
Evaluation methods
Program and objectives