Sumários
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15 Outubro 2021, 09:30 • Rita Sousa
Shopper experience and overall experience
PAD model
Perception dimensions
Time and motivations
Store image and personality
Post purchase
Customer experience management
The future customer experience
.
15 Outubro 2021, 08:00 • Rita Sousa
Choice and decision making
Decision making process
Decision types
Information search and the economy of information
Risk, alternative evaluation and heuristics
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13 Outubro 2021, 11:00 • Rita Sousa
Attitudes - concept, theories and role in marketing
Effects hierarchy
Attitude formation and the principle of consistency
Self-perception and social judgement
Persuasion to change attitudes
New media and influence
.
13 Outubro 2021, 09:30 • Rita Sousa
Shopper experience and overall experience
PAD model
Perception dimensions
Time and motivations
Store image and personality
Post purchase
Customer experience management
The future customer experience
.
13 Outubro 2021, 08:00 • Rita Sousa
Choice and decision making
Decision making process
Decision types
Information search and the economy of information
Risk, alternative evaluation and heuristics