Sumários
Class 14
29 Abril 2022, 09:30 • Rita Sousa
Innovation cycle: Introduction to market
Planning the introduction
Preliminary Marketing Strategy Plan
Techniques for measuring consumer preferences
Forecasting the sales
Commercialization: when, where, to whom and how.
Developing contingency plans
Using decision theory to plan the introduction
Spot problems and select the control events
Class 13
29 Abril 2022, 08:00 • Rita Sousa
Innovation cycle: Testing
Product concept testing
Purpose of concept stage
Testing advantages and disadvantages
The prototype
The google glasses case-study
Innovation and product failure
Class 15
28 Abril 2022, 11:00 • Rita Sousa
Innovation cycle: Introduction to market
Planning the introduction
Preliminary Marketing Strategy Plan
Techniques for measuring consumer preferences
Forecasting the sales
Commercialization: when, where, to whom and how.
Developing contingency plans
Using decision theory to plan the introduction
Spot problems and select the control events
Class 14
28 Abril 2022, 09:30 • Rita Sousa
Innovation cycle: Testing
Product concept testing
Purpose of concept stage
Testing advantages and disadvantages
The prototype
The google glasses case-study
Innovation and product failure