Sumários
Class 1
29 Março 2022, 09:30 • Rita Sousa
Introduction to the Curricular Unit
Evaluation process.
Program
Class 3
28 Março 2022, 11:00 • Rita Sousa
Introduction to Innovation and Creativity in Marketing.
What is innovation?
Definition of innovation.
Types of innovations.
Conceptual framework of innovation.
Dimensions and drivers of innovation.
Innovation analysis matrix.
Class 1
28 Março 2022, 08:00 • Rita Sousa
Introduction to the Curricular Unit
Evaluation process.
Program