Sumários
Class 5
31 Março 2022, 11:00 • Rita Sousa
Competing through Innovation.
The stage-gate process.
Repositioning strategies.
Red vs. Blue Ocean Innovation Approach.
New Technology-based innovation strategies.
Sustaining Versus Disruptive "Technological" Innovation.
Using conjoint analysis to create new offering.
Class 4
31 Março 2022, 09:30 • Rita Sousa
Competing through Innovation.
Developing innovative Offering.
The innovation radar.
Offering and innovation strategies.
Class 3
31 Março 2022, 08:00 • Rita Sousa
Introduction to Innovation and Creativity in Marketing.
What is innovation?
Definition of innovation.
Types of innovations.
Conceptual framework of innovation.
Dimensions and drivers of innovation.
Innovation analysis matrix.
Class 5
30 Março 2022, 11:00 • Rita Sousa
Competing through Innovation.
The stage-gate process.
Repositioning strategies.
Red vs. Blue Ocean Innovation Approach.
New Technology-based innovation strategies.
Sustaining Versus Disruptive "Technological" Innovation.
Using conjoint analysis to create new offering.
Class 4
30 Março 2022, 09:30 • Rita Sousa
Competing through Innovation.
Developing innovative Offering.
The innovation radar.
Offering and innovation strategies.