Sumários

Class 7

5 Abril 2022, 11:00 • Rita Sousa

Innovation cycle: innovation strategy

Company innovation Potential:

- Strategy and planning

- Marketing

- Technological process

- Quality management

- Logistics

- Human resources

Coordinate innovation with business.

Types of innovation

Class 6

5 Abril 2022, 09:30 • Rita Sousa

Launching and Diffusing Innovation Strategies.

Consumer Psychology on Persuasion.

The Prospect Theory.

The Adoption Lifecycle.

Product-Based Factors that Influence Innovation Diffusion.

The Bass Diffusion Model.

Class 8

4 Abril 2022, 11:00 • Rita Sousa

Innovation cycle: opportunity

External competitive Diagnosis and opportunities selection

Competitive diagnosis

DCF methods

Expected Commercial Value.

Real options.

Scoring models.

Risk-Reward bubble diagram.

Strategic alignment.