Sumários
Class 10
29 Abril 2021, 08:00 • Rita Sousa
Innovation cycle - Opportunity
Competitive diagnosis.
DCF method.
Expected Commercial Value (ECV).
Real options.
Scoring models.
Opportunity comparison and assessment.
Risk-Reward bubble diagram.
Strategic alignment and strategic buckets.
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Class in an online model. Link to the online session:
Class 15
28 Abril 2021, 11:00 • Rita Sousa
In-class group presentation of Nespresso and Adidas case-study.
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Class in an online model. Link to the online session:
https://videoconf-colibri.zoom.us/j/88267428898
Class 14
28 Abril 2021, 09:30 • Rita Sousa
In-class group presentation of Nespresso and Adidas case-study.
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Class in an online model. Link to the online session:
https://videoconf-colibri.zoom.us/j/88267428898
Class 9
27 Abril 2021, 11:00 • Rita Sousa
Company innovation Potential: Strategy and planning, Marketing, Technological process, Quality management, Logistics, Human resources.
Innovation potential assessment.
Coordinate innovation with business.
Types of Innovation.
Create and manage a product architecture.
The Pfizer's Viagra case study: debate.
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Class in an online model. Link to the online session:
Class 8
27 Abril 2021, 09:30 • Rita Sousa
Launching and Diffusing Innovative Offerings and adoption lifecycle.
Factors that Influence Innovation Diffusion.
Bass Diffusion Model.
Innovation cycle - Stages overview.
Company innovation Potential.
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Class in an online model. Link to the online session: