Sumários

19 Abril 2021, 11:00 • Rita Sousa

In-class groupwork to prepare the group challenge.

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Class in an online model. Link to the online session:

19 Abril 2021, 09:30 • Rita Sousa

Competing through Innovation.

Repositioning Strategies.

Red vs. Blue Ocean Innovation Approach.

Defining Characteristics of Blue Ocean Initiatives.

New Technology - Based Innovation Strategies.

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Class in an online model. Link to the online session:

19 Abril 2021, 08:00 • Rita Sousa

Competing through Innovation.

What Is Innovation?

Innovation Radar.

Benefits of Innovation and Offering's Equity.

Offering and Innovation Strategies.

Stage-Gate Design Review Process for Effective Product Development.

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Class in an online model. Link to the online session:

14 Abril 2021, 11:00 • Rita Sousa

Article analysis: 10 principles of modern marketing.

In-class debate.

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Class in an online model. Link to the online session:

14 Abril 2021, 09:30 • Rita Sousa

Drivers for innovation.

Innovation analysis matrix.

Classic models of innovation and today's basic model of innovation management.

Disruptive innovations.

Competing through Innovation.

Innovation Offering.

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Class in an online model. Link to the online session: