Sumários
Class 5
22 Abril 2021, 08:00 • Rita Sousa
Competing through Innovation.
What Is Innovation?
Innovation Radar.
Benefits of Innovation and Offering's Equity.
Offering and Innovation Strategies.
Stage-Gate Design Review Process for Effective Product Development.
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Class in an online model. Link to the online session:
Class 10
21 Abril 2021, 11:00 • Rita Sousa
Factors that Influence Innovation Diffusion.
Bass Diffusion Model.
Innovation cycle - Stages overview.
Company innovation Potential: Strategy and planning, Marketing, Technological process, Quality management, Logistics, Human resources.
Innovation potential assessment.
Coordinate innovation with business.
Types of Innovation.
Create and manage a product architecture.
The Pfizer's Viagra case study: debate.
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Class in an online model. Link to the online session:
https://videoconf-colibri.zoom.us/j/88267428898
Class 9
21 Abril 2021, 09:30 • Rita Sousa
Conjoint Analysis.
Launching and diffusing innovation strategies.
Consumer Psychology on Persuasion.
Prospect Theory.
Launching and Diffusing Innovative Offerings and adoption lifecycle.
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Class in an online model. Link to the online session:
https://videoconf-colibri.zoom.us/j/88267428898
Class 4
20 Abril 2021, 11:00 • Rita Sousa
Drivers for innovation.
Innovation analysis matrix.
Classic models of innovation and today's basic model of innovation management.
Disruptive innovations.
Competing through Innovation.
Innovation Offering.
Article analysis: 10 principles of modern marketing.
In-class debate.
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Class in an online model. Link to the online session:
Class 3
20 Abril 2021, 09:30 • Rita Sousa
Introduction to Innovation and Creativity in Marketing.
What is innovation.
Definition of Innovation.
Types of innovation.
Mechanisms and dimensions of innovations.
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Class in an online model. Link to the online session: