Customer Engagement and well-being

21 Fevereiro 2022, 09:30 • Rita Sousa

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Customer Engagement models / frameworks (ex. Kumar & Pansari)

Employee Engagement

Steps and Tools of Engagement & Customer Experience (CX)

Future trends (Retail / omni-channel; Engagement with technologies)

Co-creation and Customer-Customer Engagement (ex. Advocacy) best-practices

Teamwork

17 Fevereiro 2022, 11:00 • Rita Sousa

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Group Project development: the groups joined together and worked in their group projects

Relational concepts

17 Fevereiro 2022, 09:30 • Rita Sousa

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Relational concepts: satisfaction, loyalty, commitment, trust and brand love

Case study presentation: Dell Inc.: Leveraging on Social Media Experience

Teamwork

16 Fevereiro 2022, 11:00 • Rita Sousa

---

Group Project development: the groups joined together and worked in their group projects

Relational concepts

16 Fevereiro 2022, 09:30 • Rita Sousa

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Relational concepts: satisfaction, loyalty, commitment, trust and brand love

Case study presentation: Dell Inc.: Leveraging on Social Media Experience