Sumários

Schools of service quality

2 Fevereiro 2022, 09:30 Rita Sousa


Schools of service quality

From transactional to relationship marketing

Definitions of relationship marketing and key words

1 Fevereiro 2022, 11:00 Rita Sousa


The second world war and the exchange of knowledge between United States and Japan

The culture of quality

The explosion of services and its characteristics

Schools of services and its models

Presentation

1 Fevereiro 2022, 09:30 Rita Sousa


Presentation of students, program, evaluation, and topics for the project

Create teams to work on the project and case studies

Relationship marketing: origin and evolution

Relationship marketing: origin and evolution

31 Janeiro 2022, 11:00 Rita Sousa


Definitions of relationship marketing and key words

The second world war and the exchange of knowledge between United States and Japan

The culture of quality

The explosion of services and its characteristics

Schools of services and its models

Presentation

31 Janeiro 2022, 09:30 Rita Sousa


Presentation of students, program, evaluation, and topics for the project

Create teams to work on the project and case studies