Sumários
From goods/services to create stage experiences
7 Fevereiro 2022, 09:30 • Rita Sousa
Co-creation perspective and CRM
Experience economy
Brand experience
Co-creation process: crowdsourcing platforms
Visualization of videos on experience and co-creation
Case study and team work
3 Fevereiro 2022, 11:00 • Rita Sousa
Students analyze and discuss a case study: Hilton HOTEL
Students work in their projects.
Schools of service quality
3 Fevereiro 2022, 09:30 • Rita Sousa
Schools of service quality
From transactional to relationship marketing
Case study and team work
2 Fevereiro 2022, 11:00 • Rita Sousa
Students analyze and discuss a case study: Hilton Hotel
Students work in their projects.