Sumários
Consumer-brand relationships
10 Fevereiro 2022, 09:30 • Rita Sousa
The meaning of brand
Brand identity
Brand image
Brand personality
Building and maintaining strong relationships: Brand love, Brand coolness
Visualization of videos on lovemarks and brand love
Consumer-brand relationships
9 Fevereiro 2022, 09:30 • Rita Sousa
The meaning of brand
Brand identity
Brand image
Brand personality
Building and maintaining strong relationships: Brand love, Brand coolness
Visualization of videos on lovemarks and brand love
From goods/services to create stage experiences
8 Fevereiro 2022, 09:30 • Rita Sousa
Co-creation perspective and CRM
Experience economy
Brand experience
Co-creation process: crowdsourcing platforms
Visualization of videos on experience and co-creation