Sumários

Artigo

18 Novembro 2020, 09:30 Rita Sousa


apresentação artigo preço

Aula práctica - Análise do artigo de Preço

18 Novembro 2020, 09:30 Rita Sousa


Apresentação em grupo da análise do artigo de Preço.

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Aula em modelo hibrido, com estudantes presenciais e estudantes online.

Link para a sessão online:

https://videoconf-colibri.zoom.us/j/94159710956?pwd=ZUJuTU1kOWREeWRZVzhhR0l5QXVkZz09

Theoretical class 9: Marketing-mix: Promotion variable

17 Novembro 2020, 14:30 Rita Sousa


Strategic decisions and tactical decision.

Different stages and different roles require different strategies.

Communication strategies: push, pull and profile.

The communication-mix.

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Class in a hybrid model, with face-to-face and online students.

Link to the online session:

https://videoconf-colibri.zoom.us/j/93035894938?pwd=VVB3dnI5SVI1OE9CdEw4T0JtMWNWQT09

Artigo preço

17 Novembro 2020, 12:30 Rita Sousa


Apresentação e análise do artigo: "Pricing policies that protect your brand".

Theoretical class 8: Marketing-mix: Price variable

17 Novembro 2020, 11:00 Rita Sousa


Pricing Methods.

Costs for the company.

Estimate demand and demand influence.

Price determination under marketing guidance.

Pricing policies for products first launched on the market, and for products already on the market.

Prices in services.

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Class in a hybrid model, with face-to-face and online students.

Link to the online session:

https://videoconf-colibri.zoom.us/j/93035894938?pwd=VVB3dnI5SVI1OE9CdEw4T0JtMWNWQT09