Groups present and discuss their projects.

27 Novembro 2023, 08:00 • Sandra Loureiro

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Groups present and discuss their projects.

Case study discussion: Data Analytics Dilemma at Alpen Hotel

22 Novembro 2023, 11:00 • Sandra Loureiro

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Case study discussion: Data Analytics Dilemma at Alpen Hotel: groups discuss the case study  

Teamwork: groups work in their project

22 Novembro 2023, 09:30 • Sandra Loureiro

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Teamwork: groups work in their project

Promoting Tourism Products (including VR , AR, and others)

22 Novembro 2023, 08:00 • Sandra Loureiro

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The Communication Process and Promotion Tools

Push vs. Pull Strategy 

The use of technologies to promote tourism products (VR, MR, AR, and AI)

Public Relations and Sales Promotion

Case studies presentation and discussion

20 Novembro 2023, 11:00 • Sandra Loureiro

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Groups present and discuss the case studies and articles on new types of job and communication in tourism.