Case studies presentation and discussion

20 Novembro 2023, 09:30 • Sandra Loureiro

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Groups present and discuss the case studies and articles on brand personality and authenticity

Teamwork: preparation of the final project.

20 Novembro 2023, 08:00 • Sandra Loureiro

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Teamwork: preparation of the final project.

Distribution channels and case study

15 Novembro 2023, 11:00 • Sandra Loureiro

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Marketing Intermediaries

Distribution Channel Functions

Channel Conflict

Conventional vs. Vertical Marketing Channels

International trade

Discussion of the case study

Teamwork on project of the learning unity

15 Novembro 2023, 09:30 • Sandra Loureiro

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Teamwork on project of the learning unity

Pricing Tourism Products

15 Novembro 2023, 08:00 • Sandra Loureiro

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Pricing Tourism Products

Factors to consider when setting prices

Price as an Indicator of Service Quality

Pricing Strategies

Price Sensitivity

Making Hospitality Pricing Strategy Different