Sumários
Teamwork: groups work on their projects
13 Novembro 2023, 11:00 • Sandra Loureiro
Groups work
on their project for learning unity.
Designing and managing Tourism PRODUCTS and Customer experience
13 Novembro 2023, 09:30 • Sandra Loureiro
Designing
and managing Tourism PRODUCTS and Customer experience
The core
product
Facilitating
product
Supporting
product
The augmented
product
Crowdsourcing
and co-creating
Brand
experience
Experience
economy
Brand identity
and brand image
Brand
equity
Brand
personality
New product
development process
Product life
cycle
The case of wine tourism
13 Novembro 2023, 08:00 • Sandra Loureiro
Wine
tourism: product, the experience economy, and future perspectives
Case-study: Clisol Agro - An island in a plastic sea (SAGE, 2021)
8 Novembro 2023, 11:00 • Sandra Loureiro
Groups read and discuss the case study.
Teamwork: groups work in their project
8 Novembro 2023, 09:30 • Sandra Loureiro
Teamwork: groups work in their project