Sumários
Market segmentation, Targeting, Positioning, and Sustainability
8 Novembro 2023, 08:00 • Sandra Loureiro
Market
segmentation and segmentation criteria.
Targeting, Positioning
& Brand Strategy (discussion of brand identity prism examples).
Green Marketing.
Teamwork: groups work in their projects
6 Novembro 2023, 11:00 • Sandra Loureiro
Teamwork: groups work in their projects
Marketing research, ethical issues, and consumer buying behavior
6 Novembro 2023, 09:30 • Sandra Loureiro
Marketing Information System.
From Assessing
Information Needs to Internal and External Marketing Intelligence.
Marketing
research: qualitative and quantitative approaches, planning and sampling.
Artificial intelligence and marketing research.
Searching
in Scopus and Web of Science. Ethical issues.
Factors
influencing consumer behavior.
Maslow’s
Hierarchy of Needs.
Theory
of Planned Behavior.
S-O-R
framework.
case study: cruise tourism
6 Novembro 2023, 08:00 • Sandra Loureiro
Experience
in cruise tourism.
Artificial
intelligence, virtual and augmented reality in Cruise tourism.
Sustainability
in cruise tourism.
TEAM WORK
30 Outubro 2023, 11:00 • Sandra Loureiro
TEAM WORK: groups work in their selected project for learning unity.