Sumários
The Marketing Environment, Sustainability, and Ethical issues
30 Outubro 2023, 09:30 • Sandra Loureiro
Marketing Environment and future trends in
hospitality and tourism
Strategic analysis frameworks: Arthur D Little’s
PRISM, SWOT analysis, Porter’s competitive forces, BCG and Ansoff’s matrices
SMART Goals and planning process
Case studies: Sustainable Tourism Development: Different Shades of Green and Investing in Cultural Tourism: A Strategic Crossroads for Vila Galé Hotel Group
30 Outubro 2023, 08:00 • Sandra Loureiro
Case-study with group discussions:
Sustainable Tourism Development: Different Shades of
Green DOI:
https://dx.doi.org/10.4135/9781526449559 Investing in Cultural Tourism: A Strategic Crossroads
for Vila Galé Hotel Group DOI:
https://dx.doi.org/10.4135/9781529790283
Introduction to Marketing for Hospitality and Tourism and Service Characteristics of Tourism
25 Outubro 2023, 08:00 • Sandra Loureiro
Introduction to Marketing for Hospitality and Tourism.
Students present themselves and what is expected from the learning unity.
Service Characteristics of Tourism.
Co-creation and engagement.