Groups present and discuss their works

28 Novembro 2022, 08:00 • Rita Sousa

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The final projects of the learning unity are written.

Oral presentationa and discussion of the final projects.

Teamwork on the final project

23 Novembro 2022, 11:00 • Rita Sousa

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Groups prepare the final project for the learning unity.

Case Study: Data Analytics Dilemma at Alpen Hotel

23 Novembro 2022, 09:30 • Rita Sousa

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Case Study: Data Analytics Dilemma at Alpen Hotel

Groups analyse and discuss teh case study.

Promoting Tourism Products (including VR , AR, AI and others)

23 Novembro 2022, 08:00 • Rita Sousa

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Communication and Promotion Policy and Advertising.

The Communication Process.

Communication Process and the main functions of Integrated Marketing Communications (IMC).

Comunication strategies: Push vs. Pull and profile.

Promotion tools (advertising, PR, Direct Marketing, etc.) and the different communication channels.

Implementation of different technologies (XR and AI) in the Hospitality and Tourism sector.

Teamwork: groups work in the final project

21 Novembro 2022, 11:00 • Rita Sousa

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Teamwork: groups work in the final project