Teamwork: case study

2 Novembro 2022, 09:30 • Rita Sousa

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Teamwork

Strategic Alliances: case study Greek Tourism Industry

Marketing environment: strategic planning

2 Novembro 2022, 08:00 • Rita Sousa

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Marketing environment

Marketing Strategic Planning: analysis, planning, implementation and control

Strategic Business Units (SBUs)

Boston Consulting Group (BCG)

Ansoff Matrix

SWOT Analysis

Goal Formulation

S.M.A.R.T Goal

Service Characteristics of Tourism

31 Outubro 2022, 11:00 • Rita Sousa

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Service Characteristics of Tourism.

Co-creation and engagement.

Teamwwork.

Introduction to Marketing for Hospitality and Tourism

31 Outubro 2022, 09:30 • Rita Sousa

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Introduction to Marketing for Hospitality and Tourism.

Mian concepts: markets, needs, products, value, satisfaction, quality, excange.

Experience, dimensions of experience.

Experience economy.

program and evaluation

31 Outubro 2022, 08:00 • Rita Sousa

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Presentation of the different elements of the class.

Presentation of the program and evaluation.

Topics of the project.

Selection of te case study.