Sumários

14 Novembro 2022, 11:00 • Rita Sousa

Teamwork: groups develop the project of the learning unity.

14 Novembro 2022, 09:30 • Rita Sousa

Wine tourism experience.

Develop wine products. Examples from the practice.

14 Novembro 2022, 08:00 • Rita Sousa

Designing and managing Tourism Products.

Experiences and brands.

Brand equity. Brand personality. Brand image. Brand identity.

New product development process.

Product life cycle.

9 Novembro 2022, 11:00 • Rita Sousa

Teamwork: groups work in the final project.

9 Novembro 2022, 09:30 • Rita Sousa

Case-study and group discussion: Clisol-Agro

"Clisol Agro - An island in a plastic sea"

Adapted from SAGE Business Cases (2019)