Groups present and discuss case studies

21 Novembro 2022, 09:30 • Rita Sousa

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Groups present and discuss case studies

Building Place Brands: There's Nothing Like Australia

Craven county: In pursuit of sustainable tourism

Groups present and discuss case studies

21 Novembro 2022, 08:00 • Rita Sousa

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Groups present and discuss case studies

Marketing in Action: Hotels Responding to 'Bleisure' Trend

Open Kitchen concept

Teamwork

16 Novembro 2022, 11:00 • Rita Sousa

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Teamwork: groups prepare the project of the learning unity.

Distribution channels

16 Novembro 2022, 09:30 • Rita Sousa

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Distribution channels

Marketing Intermediaries

Distribution Channel Functions

Franchising

International trade

Case study: Four Future Tourism Scenarios

Adapted from Sage Business Case-studies, 2021

Groups discuss the case study.

Pricing Tourism Products

16 Novembro 2022, 08:00 • Rita Sousa

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Pricing Tourism Products

Factors to consider when setting prices

What you sell vs. what they buy (From product/brand design to customer experience and satisfaction)