Sumários

2 Dezembro 2020, 08:00 • Rita Sousa

Groups present and discuss their final project with other groups.

Each group prepared a creative video about the content of the project and sent the written project.

25 Novembro 2020, 11:00 • Rita Sousa

Teamwork

Groups prepare the final project.

25 Novembro 2020, 09:30 • Rita Sousa

Push Strategy

Pull Strategy

Profile strategy

Virtual reality as a technological tool to communicate

Augmented reality as a tool to enrich experience

Artificial intelligence algorithms in hospitality and tourism

25 Novembro 2020, 08:00 • Rita Sousa

Target audience and communication objectives

Select Communication Channels

Promotion Tool: advertising, personal selling, sales promotion, public relations, direct marketing

23 Novembro 2020, 11:00 • Rita Sousa

Groups present and discuss papers and cases studies.

Marketing in Action: Hamilton Island Best Job in the World Campaign

Marketing in Action: Hotels Responding to 'Bleisure' Trend