Sumários
Strategic matrix
11 Novembro 2020, 08:00 • Rita Sousa
BCG Growth-Share Matrix
Developing Growth Strategies: Ansoff Matriz
Business Strategy Planning - Swot analysis
Team work
9 Novembro 2020, 11:00 • Rita Sousa
Team work
Groups prepare the projects and search information.
Marketing research
9 Novembro 2020, 09:30 • Rita Sousa
Marketing research
Marketing Information System
Defining the Problem and Research Objectives
Research approach and design
Sampling plan
Research instruments
Cultural issues
The Marketing Environment
9 Novembro 2020, 08:00 • Rita Sousa
The Marketing Environment
The Relationship Between Analysis, Planning, Implementation, and Control
Dynamic Relationships Among Stakeholder Groups in High Performance Businesses