Co-creation and engagement

4 Novembro 2020, 09:30 • Rita Sousa

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Co-creation process

Engagement process

Employee engagement

Customer engagement

Market orientation

4 Novembro 2020, 08:00 • Rita Sousa

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Types of marketing in service industry

Market orientation perspectives

TQM- service quality

Differentiate quality and satisfaction

Consistency and perceived risk

Service Characteristics of tourism

2 Novembro 2020, 11:00 • Rita Sousa

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Service Characteristics of tourism

Service culture

Organization of the groups, topics, case studies and scientific articles

Introduction to Marketing for Hospitality and Tourism

2 Novembro 2020, 09:30 • Rita Sousa

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Introduction to Marketing for Hospitality and Tourism

The concepts of tourism, visitors, travelers, guests

The importance of tourist orientation

The concept of marketing

The cycle of ore marketing concepts

Introduction to the Strategic Marketing in Hospitality and Tourism

2 Novembro 2020, 08:00 • Rita Sousa

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Introduction to the Strategic Marketing in Hospitality and Tourism

Presentation of lecture and students

Program

Evaluation process

Bibliography