Groups present and discuss papers and cases studies

23 Novembro 2020, 09:30 • Rita Sousa

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Groups present and discuss papers and cases studies

Bilro, R. G., Loureiro, S. M. C., Guerreiro, J. (2018). Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy. Journal of Hospitality Marketing & Management, DOI: 10.1080/19368623.2018.1506375

Marketing in Action: Open Kitchen Concept Spreads to Hotels

Loureiro, S.M.C., Radic, A., & Breazeale, M. (2019). Happiness from rural experience in Dalmatia: exploring the role of tourist mindfulness as moderator. Journal of vacation marketing, 25(3), 279-300

Groups present and discuss papers and cases studies

23 Novembro 2020, 08:00 • Rita Sousa

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Groups present and discuss papers and cases studies

Huang, M.-H., & Rust, R.T. (2018). Artificial Intelligence in Service. Journal of Service Research, 21(2) 155-172.

Building Place Brands: There's Nothing Like Australia

case study and team work

18 Novembro 2020, 11:00 • Rita Sousa

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Team work

Case:

THE RITZ-CARLTON: MANAGING THE MYSTIQUE

Distribution Channels

18 Novembro 2020, 09:30 • Rita Sousa

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Marketing Intermediaries

Customer Marketing Channels and number of channel levels

Channel Conflict

Conventional vs. Vertical Marketing Channels

Franchising

International trade

Forces for Internationalization

Pricing tourism products

18 Novembro 2020, 08:00 • Rita Sousa

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Pricing tourism products

Price as an Indicator of Service Quality

Pricing Strategies