Team work

16 Novembro 2020, 11:00 • Rita Sousa

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Groups prepare the the projects of the learn unity.

Market segmentation, Targeting and Positioning and new product development

16 Novembro 2020, 09:30 • Rita Sousa

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Market segmentation, Targeting and Positioning

Product level

Experience economy and brand expeeience

New product development process

Consumer Marketing and Buying behaviours

16 Novembro 2020, 08:00 • Rita Sousa

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Consumer Marketing and Buying behaviours

Consumer behavior model.

Theory of planned behavior.

S-O-R framework.

Organizational buyer behaviour

Team work

11 Novembro 2020, 11:00 • Rita Sousa

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Groups discuss about their projects.

Case studies on strategy

11 Novembro 2020, 09:30 • Rita Sousa

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Team work.

Groups read and analyze case studies on product and distribution using BCG, Ansoff Matrix and Swot analysis.