Sumários
Class 17
28 Março 2025, 11:00 • Ricardo Jorge Godinho Bilro
Guest Speaker Ashraqat Sherin Nassar.
Topic: Social Media Management
In-class groupwork on the final project.
Class 16
28 Março 2025, 09:30 • Ricardo Jorge Godinho Bilro
The purchase decision-making process and communication strategies.
SEO – Search engine optimization.
SEA – Search engine advertising.
Landing pages.
Affiliate programs.
e-Commerce Metrics and Analytics.
e-Commerce Analytics, Metrics and KPI’s.
Acquisition Metrics.
Engagement Metrics and KPI's.
Conversion and retention metrics and KPIs.
Class 15
28 Março 2025, 08:00 • Ricardo Jorge Godinho Bilro
Web 2.0 and social network platforms.
Content-based social media marketing.
Interest-based social media marketing.
The social network platforms opportunities.
The Online Consumer.
General Model of Consumer Behavior.
Online Consumer Behavior Model.
Class 13
12 Março 2025, 09:30 • Ricardo Jorge Godinho Bilro
Payment methods.
Types of Payment Systems.
Mobile Payment Systems.
Digital Money and Virtual Currencies.
Online reviews and text mining.