Sumários

Class 20

9 Abril 2025, 11:00 Ricardo Jorge Godinho Bilro


In-class final groupwork presentation (cont'd).

Class 19

9 Abril 2025, 09:30 Ricardo Jorge Godinho Bilro


In-class final groupwork presentation (cont'd).

Class 18

9 Abril 2025, 08:00 Ricardo Jorge Godinho Bilro


In-class final groupwork presentation.

Class 17

28 Março 2025, 11:00 Ricardo Jorge Godinho Bilro


Guest Speaker Ashraqat Sherin Nassar.

Topic: Social Media Management

In-class groupwork on the final project.

Class 16

28 Março 2025, 09:30 Ricardo Jorge Godinho Bilro


The purchase decision-making process and communication strategies.


SEO – Search engine optimization.

SEA – Search engine advertising.

Landing pages.

Affiliate programs.

e-Commerce Metrics and Analytics.

e-Commerce Analytics, Metrics and KPI’s.

Acquisition Metrics.

Engagement Metrics and KPI's.

Conversion and retention metrics and KPIs.