Sumários

Class 17

28 Março 2025, 11:00 Ricardo Jorge Godinho Bilro


Guest Speaker Ashraqat Sherin Nassar.

Topic: Social Media Management

In-class groupwork on the final project.

Class 16

28 Março 2025, 09:30 Ricardo Jorge Godinho Bilro


The purchase decision-making process and communication strategies.


SEO – Search engine optimization.

SEA – Search engine advertising.

Landing pages.

Affiliate programs.

e-Commerce Metrics and Analytics.

e-Commerce Analytics, Metrics and KPI’s.

Acquisition Metrics.

Engagement Metrics and KPI's.

Conversion and retention metrics and KPIs.

Class 15

28 Março 2025, 08:00 Ricardo Jorge Godinho Bilro


Web 2.0 and social network platforms.

Content-based social media marketing.

Interest-based social media marketing.

The social network platforms opportunities.

Consumer Behaviour and e-Tourism Marketing.

The Online Consumer.

General Model of Consumer Behavior.

Online Consumer Behavior Model.

Class 14

12 Março 2025, 11:00 Ricardo Jorge Godinho Bilro


In-class group work for final project

Class 13

12 Março 2025, 09:30 Ricardo Jorge Godinho Bilro


Payment methods.

Types of Payment Systems.
Mobile Payment Systems.
Digital Money and Virtual Currencies.
Online reviews and text mining.