Sumários
Class 20
9 Abril 2025, 11:00 • Ricardo Jorge Godinho Bilro
In-class final groupwork presentation (cont'd).
Class 19
9 Abril 2025, 09:30 • Ricardo Jorge Godinho Bilro
In-class final groupwork presentation (cont'd).
Class 17
28 Março 2025, 11:00 • Ricardo Jorge Godinho Bilro
Guest Speaker Ashraqat Sherin Nassar.
Topic: Social Media Management
In-class groupwork on the final project.
Class 16
28 Março 2025, 09:30 • Ricardo Jorge Godinho Bilro
The purchase decision-making process and communication strategies.
SEO – Search engine optimization.
SEA – Search engine advertising.
Landing pages.
Affiliate programs.
e-Commerce Metrics and Analytics.
e-Commerce Analytics, Metrics and KPI’s.
Acquisition Metrics.
Engagement Metrics and KPI's.
Conversion and retention metrics and KPIs.