Sumários
Class 15
28 Março 2025, 08:00 • Ricardo Jorge Godinho Bilro
Web 2.0 and social network platforms.
Content-based social media marketing.
Interest-based social media marketing.
The social network platforms opportunities.
The Online Consumer.
General Model of Consumer Behavior.
Online Consumer Behavior Model.
Class 13
12 Março 2025, 09:30 • Ricardo Jorge Godinho Bilro
Payment methods.
Types of Payment Systems.
Mobile Payment Systems.
Digital Money and Virtual Currencies.
Online reviews and text mining.
Class 12
12 Março 2025, 08:00 • Ricardo Jorge Godinho Bilro
Success factors for the design of an e-Commerce platform.
Customization and Customer loyalty.
Security in e-Commerce.
Class 11
28 Fevereiro 2025, 11:00 • Ricardo Jorge Godinho Bilro
Group Exercise: Building an Online Presence for a New Touristic Company.
Presentations.