Sumários
21 Fevereiro 2025, 09:30
•
Ricardo Jorge Godinho Bilro
E-commerce strategy and planning.
Define the e-commerce strategy.
E-commerce infrastructures.
21 Fevereiro 2025, 08:00
•
Ricardo Jorge Godinho Bilro
Marketplaces and Electronic catalogs.
Developing a Marketplace strategy.
Test the marketplaces.
M-Commerce.
14 Fevereiro 2025, 11:00
•
Ricardo Jorge Godinho Bilro
In-class groupwork: Tourism companies electronic exposure
14 Fevereiro 2025, 09:30
•
Ricardo Jorge Godinho Bilro
E-tourism service suppliers:
- cruise lines
- lodging
- rent-a-car
E-commerce Objectives:
- Strategic objectives
- Operational objectives
E-commerce Business Models.
Marketplaces and their components.
7 Fevereiro 2025, 11:00
•
Ricardo Jorge Godinho Bilro
Technology-driven evolution.
Impacts of Technological Change.
Integration between digital and physical.
User-generated content (UGC).
New types of intermediaries.
Customization.
