Bibliografia

Principal

• Trott, Paul, Innovation Management and New Product Development, 7th Edition, 2022, Pearson Education, Kotler, P., Kartajaya, H., Setiawan, I., Marketing 5.0: Technology for Humanity, 1st Edition, 2021, John Wiley & Sons, USA, Loureiro, S. M. C., Romero, J., & Bilro, R. G. (2020). Stakeholder engagement in co-creation processes for innovation: A systematic literature review and case study. Journal of Business Research, 119, 388-409.: · · ·

Secundária

• Loureiro, S. M. C., Japutra, A., Molinillo, S., & Bilro, R. G., Stand by me: analyzing the tourist–intelligent voice assistant relationship quality, 2021, Loureiro, S.M.C., Japutra, A., Molinillo, S. and Bilro, R.G. (2021), ""Stand by me: analyzing the tourist?intelligent voice assistant relationship quality"", International Journal of Contemporary Hospitality Management, Vol. 33 No. 11, pp. 3840-3859., https://doi.org/10.1108/IJCHM-09-2020-1032 Qu, Y., & Mardani, A. (2023). Market orientation, technological opportunity, and new product innovation performance. Journal of Business Research, 162, 113841. Arunachalam, S., Ramaswami, S. N., Patel, P. C., & Chai, L. (2022). Innovation-based strategic flexibility (ISF): Role of CEO ties with marketing and R&D. International Journal of Research in Marketing, 39(3), 927-946.: · · ·