Building loyalty

30 Março 2022, 17:30 • Rita Sousa

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Identifying frameworks and team exercises on service companies Building loyalty .

The key drivers to the loyalty management : targeting and tiering customers, relationship marketing and customers' quality perceptions and satisfaction

The management tool of The Loyalty Wheel

Debate of case study concerning B2B cross-selling context

30 Março 2022, 16:00 • Rita Sousa

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Presentation and guiding debate of case study by a team

Debate of case study concerning B2B cross-selling context .

Conclusion of Marketing-mix: Price and Distribution

23 Março 2022, 17:30 • Rita Sousa

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Conclusion of Marketing-mix: Price and Distribution

Vick's Pizza case study analysis

23 Março 2022, 16:00 • Rita Sousa

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Presentation and guide debate by a group work

The specific services marketing-mix:people, environment and process

16 Março 2022, 17:30 • Rita Sousa

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The specific services marketing-mix:people, environment and process