Sumários
The service Encounter experience and the service delivery. Customer purchase decision-making
16 Fevereiro 2022, 17:30 • Rita Sousa
The service Encounter experience and the service delivery. Customer purchase decision-making process.
Services nature, typology and implications on Marketing management
16 Fevereiro 2022, 16:00 • Rita Sousa
Services nature, typology and implications on Marketing management.
lecture and Examples analysis on team work
Why Services Marketing?
9 Fevereiro 2022, 17:30 • Rita Sousa
Why Services Marketing?
Factors to enhance Services activities .
Service product characteristics to justify Services marketing, as an autonomous domain of Marketing