Sumários
Walt Disney case study
16 Março 2022, 16:00 • Rita Sousa
Presentation and guiding debate by a work-group
Guest speaker Upstream company
9 Março 2022, 17:30 • Rita Sousa
The example of Upstream company in managing positioning, targeting, branding and competitive advantage
case study to apply the 7 marketing mix
9 Março 2022, 16:00 • Rita Sousa
Presentation and debate guide from a group-work of case study Dr. Becket's dental clinic . The case study applies the 7 marketing mix
product marketing-mix specificities in high intangible products
23 Fevereiro 2022, 17:30 • Rita Sousa
product marketing-mix specificities in high intangible products
Positioning services brands in competitive markets
23 Fevereiro 2022, 16:00 • Rita Sousa
Positioning services brands in competitive markets