Sumários

23 Fevereiro 2026, 09:30 • Gonçalo Nuno Alfredo Cardeal

Mid Term presentations

23 Fevereiro 2026, 08:00 • Gonçalo Nuno Alfredo Cardeal

Mid Term presentations

11 Fevereiro 2026, 11:00 • Gonçalo Nuno Alfredo Cardeal

Group work focused on:

- Customer needs assessment (interview design and interpretation);

- Target specifications;

10 Fevereiro 2026, 11:00 • Gonçalo Nuno Alfredo Cardeal

Concept generation (internal + external search; brainstorming rules; sketching & quick models; create lots of alternatives)
Structured concept generation process (decompose problem → research → explore systematically with trees/tables; avoid “only 1–2 ideas”)
Concept selection methods (from intuition/multivoting to screening & scoring matrices; combine/improve concepts)
Concept screening workflow (selection matrix with a reference concept; rate +/0/–; rank; reflect)
Concept testing (7-step survey method; purchase intent questions; basic sales forecast logic)

9 Fevereiro 2026, 09:30 • Gonçalo Nuno Alfredo Cardeal

Group work focused on:

- Opportunity identification;

- Customer needs assessment (interview design and interpretation);