Sumários

6 Março 2026, 13:00 • Gonçalo Nuno Alfredo Cardeal

Intellectual property (IP) in Product Development

4 Março 2026, 11:00 • Gonçalo Nuno Alfredo Cardeal

Group work focused on:

- Customer needs assessment (interview design and interpretation);

- Target specifications;

3 Março 2026, 11:00 • Gonçalo Nuno Alfredo Cardeal

The role of service development in new product development:

Differences between products and services: services are more intangible, experiential, interactive, and perishable, although they share some development principles with products.
Main service development models, including sequential, concurrent, and Double Diamond approaches.
Importance of user-centered tools such as journey mapping, extreme users, personas, and service blueprinting to understand needs and improve the service experience.
The four things a service business must get right: the offering, employee management, customer management, and the funding mechanism.
Example of service design in practice through Zipcar and the mapping of the customer experience cycle to identify opportunities for innovation.

2 Março 2026, 09:30 • Gonçalo Nuno Alfredo Cardeal

Group work focused on:

- Customer needs assessment (interview design and interpretation);

- Target specifications;

2 Março 2026, 08:00 • Gonçalo Nuno Alfredo Cardeal

Group work focused on:

- Customer needs assessment (interview design and interpretation);

- Target specifications;