Sumários

Product Specifications

9 Fevereiro 2026, 08:00 • Gonçalo Nuno Alfredo Cardeal

  • What specs are (and why they matter): customer needs → measurable metrics + values (incl. regulatory requirements)  

  • When to set specs: target specs early (after needs) + final/refined specs after concept selection, feasibility, tests, and trade-offs  

  • How to build target specs: needs/metrics matrix → benchmarking → ideal vs marginal values → reflect  

  • Benchmarking + trade-offs: verify competitor data; use technical + cost models to refine and negotiate conflicts between metrics  

  • QFD / House of Quality: link WHAT customers want to HOW NPD delivers, visualize relationships and interactions (“roof”)  

Customer Needs

4 Fevereiro 2026, 11:00 • Gonçalo Nuno Alfredo Cardeal

  • Why customer needs matter (needs analysis kicks off the NPD process; tech view + customer view)  

  • Types of needs (explicit vs unfulfilled vs latent; lead/extreme users vs mainstream)  

  • How to find needs (scope/mission → interviews/focus groups/observation → interpret raw data)  

  • How to structure needs (turn data into need statements; organize hierarchy; remove redundancies; label groups)  

  • Prioritization + wrap-up (importance via surveys/quantified needs; reflect + caveats; link to the team assignment)  

Opportunity Identification

3 Fevereiro 2026, 11:00 • Gonçalo Nuno Alfredo Cardeal

  • Where opportunities come from (passion, capabilities, customers, trends, lead users, “imitate but better”)  

  • Types of opportunities + “opportunity tournament” (generate many, then narrow down)  

  • Opportunity Identification Process (steps) (charter → generate/sense → screen → develop → select → reflect)  

  • How to evaluate opportunities (desirable / feasible / viable)  

  • RWW test (Is it real? Is it worth it? Can we win?) + quick scoring/template  

Introduction to New Product Development

2 Fevereiro 2026, 09:30 • Gonçalo Nuno Alfredo Cardeal

  • What “innovation” means (product vs process; definitions)  

  • What drives new products (technology push vs market pull; competition dimensions)  

  • NPD cycle overview (research → tech development → product development; uncertainty + trade-offs)  

  • Trends & ways of working (design thinking, lean/agile, scrum basics, sustainability, open innovation)  

  • How product development succeeds (or fails) (need for structure; success metrics; key success factors; examples)  

Course Intro

2 Fevereiro 2026, 08:00 • Gonçalo Nuno Alfredo Cardeal

  1. Course setup 

  1. Course objectives (what you should get out of it)

  • Big picture: integrating marketing, design, and manufacturing in new product development

  • Intended outcomes: confidence to create a product + competence with tools/methods + stronger team coordination

  1. Course literature / bibliography

  • The core references/texts that will guide the course 

  1. Evaluation & deliverables

  • Attendance/involvement & punctuality 

  • Group work: presentations + mid-term report + final report 

  • Individual work: one individual paper + discussion/presentation component

  1. Project + working rules + key dates

  • What counts as a “product” and what “product development” means (definition framing the final project)

  • Schedule/important dates for mid-term and final submissions + individual assignment deadline

  • Class “notes” on expectations: active participation, discussion, preparation, teamwork, punctuality