Sumários

Mid Term presentations

23 Fevereiro 2026, 08:00 • Gonçalo Nuno Alfredo Cardeal

Mid Term presentations

Group Assignment

11 Fevereiro 2026, 11:00 • Gonçalo Nuno Alfredo Cardeal

Group work focused on:

- Customer needs assessment (interview design and interpretation);
- Target specifications;

Concept Generation, Selection and Testing

10 Fevereiro 2026, 11:00 • Gonçalo Nuno Alfredo Cardeal

  • Concept generation (internal + external search; brainstorming rules; sketching & quick models; create lots of alternatives)  

  • Structured concept generation process (decompose problem → research → explore systematically with trees/tables; avoid “only 1–2 ideas”)  

  • Concept selection methods (from intuition/multivoting to screening & scoring matrices; combine/improve concepts)  

  • Concept screening workflow (selection matrix with a reference concept; rate +/0/–; rank; reflect)  

  • Concept testing (7-step survey method; purchase intent questions; basic sales forecast logic)  

Group Assignment

9 Fevereiro 2026, 09:30 • Gonçalo Nuno Alfredo Cardeal

Group work focused on:

- Opportunity identification;
- Customer needs assessment (interview design and interpretation);

Product Specifications

9 Fevereiro 2026, 08:00 • Gonçalo Nuno Alfredo Cardeal

  • What specs are (and why they matter): customer needs → measurable metrics + values (incl. regulatory requirements)  

  • When to set specs: target specs early (after needs) + final/refined specs after concept selection, feasibility, tests, and trade-offs  

  • How to build target specs: needs/metrics matrix → benchmarking → ideal vs marginal values → reflect  

  • Benchmarking + trade-offs: verify competitor data; use technical + cost models to refine and negotiate conflicts between metrics  

  • QFD / House of Quality: link WHAT customers want to HOW NPD delivers, visualize relationships and interactions (“roof”)