Sumários

Introduction to New Product Development

2 Fevereiro 2026, 09:30 • Gonçalo Nuno Alfredo Cardeal

  • What “innovation” means (product vs process; definitions)  

  • What drives new products (technology push vs market pull; competition dimensions)  

  • NPD cycle overview (research → tech development → product development; uncertainty + trade-offs)  

  • Trends & ways of working (design thinking, lean/agile, scrum basics, sustainability, open innovation)  

  • How product development succeeds (or fails) (need for structure; success metrics; key success factors; examples)  

Course Intro

2 Fevereiro 2026, 08:00 • Gonçalo Nuno Alfredo Cardeal

  1. Course setup 

  1. Course objectives (what you should get out of it)

  • Big picture: integrating marketing, design, and manufacturing in new product development

  • Intended outcomes: confidence to create a product + competence with tools/methods + stronger team coordination

  1. Course literature / bibliography

  • The core references/texts that will guide the course 

  1. Evaluation & deliverables

  • Attendance/involvement & punctuality 

  • Group work: presentations + mid-term report + final report 

  • Individual work: one individual paper + discussion/presentation component

  1. Project + working rules + key dates

  • What counts as a “product” and what “product development” means (definition framing the final project)

  • Schedule/important dates for mid-term and final submissions + individual assignment deadline

  • Class “notes” on expectations: active participation, discussion, preparation, teamwork, punctuality