Sumários

Final Project Presentation

20 Março 2026, 14:30 • Gonçalo Nuno Alfredo Cardeal

Final Project Presentation

Final Project Presentations

20 Março 2026, 13:00 • Gonçalo Nuno Alfredo Cardeal

Final Project Presentations

Seminar: Intellectual property (IP)

6 Março 2026, 13:00 • Gonçalo Nuno Alfredo Cardeal

Intellectual property (IP) in Product Development

Group Assignment

4 Março 2026, 11:00 • Gonçalo Nuno Alfredo Cardeal

Group work focused on:

- Customer needs assessment (interview design and interpretation);
- Target specifications;

Service Development

3 Março 2026, 11:00 • Gonçalo Nuno Alfredo Cardeal

The role of service development in new product development:

  • Differences between products and services: services are more intangible, experiential, interactive, and perishable, although they share some development principles with products.  

  • Main service development models, including sequential, concurrent, and Double Diamond approaches.  

  • Importance of user-centered tools such as journey mapping, extreme users, personas, and service blueprinting to understand needs and improve the service experience.  

  • The four things a service business must get right: the offering, employee management, customer management, and the funding mechanism.  

  • Example of service design in practice through Zipcar and the mapping of the customer experience cycle to identify opportunities for innovation.