Sumários
Supply chain management in service organizations
18 Fevereiro 2026, 15:30 • Ana Lúcia Henriques Martins
Supply chain management in service organizations
What is supply chain management in service organizations?
When should services be outsourced?
The same strategy to all supply chains?
The same strategy at every point in the supply chain?
How should relationships be managed?
Bullwhip effedct in service operations
Case study analysis
Development of the service concept:
18 Fevereiro 2026, 14:00 • Ana Lúcia Henriques Martins
Development of the service concept:
What is a service concept?
How can the service concept help managers?
Case study analysis
Service Strategy
13 Fevereiro 2026, 08:00 • Ana Lúcia Henriques Martins
Service Strategy
What is Service Strategy?
What is the context of Service Strategy?
What is the process of Service Strategy?
How can Service provide Competitive Advantage?
Case discussion
Introduction to Service Operations Management
12 Fevereiro 2026, 09:30 • Ana Lúcia Henriques Martins
Introduction to Service Operations Management
The world of services
Servitisation
Service Dominant Logic
Introduction to Service Operations Management
12 Fevereiro 2026, 08:00 • Ana Lúcia Henriques Martins
Introduction to Service Operations Management
What is service operations management?
Why is service operations management relevant?
What are the challenges faced by service operations managers?
Case study discussion