Sumários

Class 2

14 Abril 2026, 11:00 Ricardo Jorge Godinho Bilro


Definition of innovation.

Types of innovations.

Conceptual framework of innovation.

Dimensions and drivers of innovation.

Class 1

14 Abril 2026, 09:30 Ricardo Jorge Godinho Bilro


Introduction to the Curricular Unit

Evaluation process

Program

Group project challenge.

Introduction to Innovation and Creativity in Marketing.

What is innovation?