Sumários
Class 2
14 Abril 2026, 11:00 • Ricardo Jorge Godinho Bilro
Definition of innovation.
Types of innovations.
Conceptual framework of innovation.
Dimensions and drivers of innovation.
Class 1
14 Abril 2026, 09:30 • Ricardo Jorge Godinho Bilro
Introduction to the Curricular Unit
Evaluation process
Program
Group project challenge.
Introduction to Innovation and Creativity in Marketing.
What is innovation?