Sumários

Class 5

21 Abril 2026, 09:30 • Ricardo Jorge Godinho Bilro

Competing through Innovation.

The stage-gate process.

The Pfizer case-study.

Repositioning strategies.

Red vs. Blue Ocean Innovation Approach.

Class 6

20 Abril 2026, 11:00 • Ricardo Jorge Godinho Bilro

Competing through Innovation.

The stage-gate process.

The Pfizer case-study.

Repositioning strategies.

Red vs. Blue Ocean Innovation Approach.

Class 5

20 Abril 2026, 09:30 • Ricardo Jorge Godinho Bilro

Group exercise: The sky is the limit.

Class 4

17 Abril 2026, 11:00 • Ricardo Jorge Godinho Bilro

Innovation offering


Innovation radar

Innovation radar group exercise

Class 3

17 Abril 2026, 09:30 • Ricardo Jorge Godinho Bilro

Innovation complexity


Innovation analysis matrix

Models of innovation

Disruptive innovations

Competing through innovation

Development of the innovation offering

Benefits of innovation and offering’s equity